An Effective Skin Cancer Prevention Strategy - 1139 Words

advanced infrastructures that would be available in hospital set ups. As a result, a lot of information from these outpatient settings tends to go unreported therefore affecting the accuracy of any research that would be based on this information. For this reason I would not recommend this as an effective skin cancer prevention strategy. While the strategies mentioned in this section can still be used to prevent skin cancer, they have some defects that prevent them from being the main prevention strategies. Some of them are as a result of them having a short term benefit but long term disadvantage such as the Resurfacing Procedures while other like funding more research do not guarantee effectiveness to prevent skin cancer. Key†¦show more content†¦Through this strategy, children acquire important knowledge and vital skill on the dangers of exposing their skin to ultraviolet radiations from the sun and some of the ways they avoid these radiations. The idea informing this strategy is so as to provide awareness as well as education about skin cancer from very young age so that children can acquire the right habits right from an early age. This strategy is a high priority because according to medical studies protection from the sun’s ultraviolet radiation is usually very important in childhood because sunburns that have been developed early during the life time of a person can often lead to the emergence of skin cancer their adulthood. It is estimated that approximately 80% of the sun damage on the skin a person during their lifetime usually happens during their childhood. An example of where this skin cancer preventive strategy was applied was in The SunWise School National Program took place between1999 to 2000 and it targeted a school setting of primary and secondary school levels and the target population was K-8 graduate students (Geller AC, Cantor M, Miller DR, et al(2002). The interventions used in this program

Directions in French

Marketing Strategy in ecommerce industry Free Essays

Introduction Technological development has led to formulation of quite a number of strategies aimed at elevating marketing in line with the current electronic age. Amazon and eBay provide us with a perfect example to the extent to which e-commerce can help in the continued growth of business. In the traditional marketing strategy, the model used is the Four P’s model. We will write a custom essay sample on Marketing Strategy in ecommerce industry or any similar topic only for you Order Now That is, there has to be product, place, price and promotion. The commodity offered on the market to attract attention or intended to be offered for acquisition is the product. When you have your product you must also have the platform which will act as the venue of meeting between the targeted client and the product in question. The value attached to the product and which is the target channel to the generation of revenue is the price. The price attached or tagged on the product need not necessarily be the price at which it is sold. This is because the process of selling is subject to many constraints, bargaining being one of them. Customers or targeted customers need information about the product, its characteristics and distinguishing features in order to make their purchases. Promoting the product therefore helps in ensuring that this role is played. It ensures awareness of the product by the potential customers. It is done in several ways. Advertising is one of the ways through which this promotional activity is carried out. The model applied in e-commerce strategy is more complex than what we have discussed above. However,   Ã‚  it is good to also note that it is very essential; that both traditional model and this advanced model be fused together in order to create a smooth transition without leaving a hanging gap. According to Allen and Fjermestad, integrating the new strategic frameworks with the traditional marketing model a more thorough framework can be developed. Due to great expansion that has been seen in the area of internet use, which means that the number of internet users has immensely increased, there is need to come up with a model that can serve the needs of all these customers so that businesses do not lose the goodwill of the very customers whose satisfaction the existence of the business depends on. If the satisfaction of the customers is not assured then the business can be sure to lose their confidence yet it is fundamental that the business reassures every customer of satisfaction. In fact, information apart from providing awareness, it is a product on its own.   It is therefore important to examine the problems that the e-commerce faces by critically looking at the marketing mix. In addition the four P’s do not lose meaning but rather the gain meaning. Data required As we have indicated above, data is a product on itself in addition to being a means of creating awareness to the benefit of a given product offered by a company. The product can either be a service or a good. Companies in need of obtaining data through quick online connection need to license eBay Market Data. After licensing eBay Market Data, they can access AERS (Advanced Economic Research Systems) data services online. Companies can get online quickly with time tested search technologies that produce correct analysis using the most efficient techniques possible. Before we look into the kind of data a company would need it is good to understand the setting in which the data will be situated. Allen and Fjerstand go ahead to state that the development in technology has allowed the information about the product or service to be separated from the product or service itself (Allen and Fjerstand). This, they say, has three elements: content, context and infrastructure. Content is what is being sold and could be information, service or a physical product. Context is how the product is presented for exchange. This method of presentation is vital to winning the consumer loyalty. Once the consumer loyalty is won, there is assurance of large and similar transactions taking place. Infrastructure on the other hand is the way in which the buyer and the seller are brought together in order for the transaction to be executed. There is need to understand that mentioning marketing we must have two kinds of information. We must have consumer information and product information. Therefore the data required falls under the two categories of information. The consumer has to be equipped with the full information about the product before making good the urge to purchase. In addition, the fact that the whole process internet selling is quite intangible increases the risk involved. The seller also needs to have information about the buyers. It is important that the seller understands the location of the customer, preferences and tastes. The customer will also need to know about shipping, physical features of the product on offer. Location of the data Advanced Economic Research Systems provide a wide range of data systems which in turn provide location for access of data. The following are some of the data systems that can act as location for data. eBay Category Structure Lookups eBay Smart Search Technology eBay Demographics Data Systems eBay Market Research (Customized Reporting) eBay Shipping Data Systems The method used to inquire about the information is just a click on the mouse and the navigator takes you to the required center. Analysis of the data It is vital that correct information is gathered concerning the customer or the product. If this is not done, there is possibility of collecting the wrong information thereby either buying the wrong product or providing buyers with the wrong product. Coming up with a comprehensive marketing is a challenge which has several advantages that give a strong of go on. It allows reduced warehousing by the companies thereby reducing storage costs and holding costs and reduced inventory costs due to automation. Internet selling is just to all companies big and small since any company is able to operate internet. There is possibility for companies to reach customers who are far away and who the company would otherwise not have the ability to sell to in their localities. Internet has enabled a one to one marketing in addition to creating room for 24-hour operation. Lastly, it provides a unique form of market research for information about the market. The internet has also its own demerits. The rapid growth in internet use has made it difficult for the companies to cope with high demand and manage distribution. Secondly, it is possible for transactions to take to long before being executed. This is because it is easier for buyers to forget after making an order due to dalliance. Lastly, apart from the fact that it could hard to find some sites, there is a barrier created between the buyer and the company since the products can’t be seen in person. Achievement of any framework developed should be measured in terms of customer satisfaction such that its failure would be seen through its failure to satisfy the targeted customers.  In conclusion, we ca say that there has been an enormous increase in the demand for information which can be justified by the increase in internet connectivity. This means that there is need to be developed a strategy that will ensure effective management and sustained distribution to customers. Reference: Checking out. (2000, March- April). Harvard Business Review, p. 22 Mardesian, J. (1999, November 8). ‘The Web is no Shopper’s Paradise’. Fortune. Pp 189, 190 How to cite Marketing Strategy in ecommerce industry, Essay examples

Queensland Parliamentary Library

Question: Discuss about the Queensland Parliamentary Library. Answer: Introduction: Independent contractor is appointed to provide goods and services, and no one give him instructions regarding his services while on the other hand employee receive instructions from his employer about his work. Independent contractor use his own methods and procedure for providing goods and services, but in case of employee methods and procedures are stated by the organization for which he work. Independent contractor does not receive any training from any institution but employee is trained by any particular institution for specific work (Goldsberry, n.d.). In Hollis v Vabu Pty Ltd (2001) 207 CLR 21, High Court held that on the basis of following grounds it was able to conclude that Bicycle courier is an employee: There is no skilled labor provided tobicycle couriers, and they are not able to make any independent career, or to generate any goodwill. Bicycle couriers work is controlled by the Vabu, and they have very control on their procedure of work (Athanasiou, 2011). The main difference between the permanent worker and casual worker is whether worker has been working for the period of more than 12 months or whether worker is working for irregular working hours and less than 12 months. Second difference is contract between casual worker and employer is non-permanent contract (Legal Vision, 2014). Distinction between casual worker and permanent worker is important because it decide the pay scale, working hours, and leave policy, other policies of the organization and employment status of the employee (Fair Work Ombudsman, n.d.). Permanent employee has following rights in an organization: Permanent employee has right to get same pay as other permanent staff. Right to get same or equal benefit packages. Information related to permanent vacancies in an organization. Protection against dismissal. Third party employees are those people who are appointed by organization, agencies, and individual for part time or full time employment but for other person or organization (USF, n.d.). Following are the duties of employees towards employers: Do not breach any term of employment stated in employment contract. Serve faithfully to the employer (Business Dictionary, n.d.). Usually, employees undertake industrial action when dispute between employer and employee is not resolved with negotiation. There are three type of industrial action strike, lock out, and action sort of strike (Nidirect, n.d.). Union plays an important role in workplace by resolving the disputes at workplace, and they area also the voice of employees and they act as bargaining representatives in bargaining negotiations (Fair Work Ombudsman, n.d.) Duties of employer: Provide safe and healthy working environment in an organization. Pay fair salaries to the employees. Does not discriminate between employees. Provide basic facilities at workplace (OHS, n.d.). Mary works in restaurant, but she does not work permanently in restaurant. She works once or twice in a week when someone calls her. She does not join permanently because her children are not well. The lady who owns the restaurant call Mary when business is busy. Casual employees are those employees who does not work for guaranteed hours, work sometime for irregular hours, does not get any type of paid leave or sick leave, and they can end the employment without providing any notice. There is no universal definition for casual employees (Fair Work Ombudsman, n.d.). Casual employees work for irregular hours, and there is no guarantee that they are always available for employer. They are not entitled for benefits which are available to permanent employees, but some benefits are also available to them also. Paid holidays or sick leaves are not available for casual workers but they are entitled for the parental leave. Casual workers get higher pay from permanent workers, and they also get protection for being sacked unfairly under Fair work laws. Casual workers are entitled to: Get higher pay for per hour as compared to full time or part time workers, and this is called casual loading because casual workers are not entitled for the benefit of sick or annual leave. Unpaid community service leaves. They get carers leave which is unpaid for 2 days and 2 days compassionate leave per occasion. Section 106 of Fair Work Act 2009 states that casual employee is not entitled to get base pay rate on compassionate leave. Section further stated that for casual employee compassionate leave is unpaid leave. Casual Employment and the Industrial Relations Act Amendment Bill 2001of Queensland states the following changes: Protection provided to casual employees from dismissal on the basis of discriminatory grounds or fulfilling family responsibility. Now casual employees have access to unpaid parental leave or carers leave after one year of their services (Queensland Parliament, n.d.). Casual employee is completely different from full time or part time employee on the following basis: Under Fair Work Act part time employer and full time employer gets protection from unfair dismissal, and they are to able challenge such dismissal but casual workers are not able to challenge unfair dismissal. Usually, casual workers have no right to challenge the decision of dismissal even if they believe that dismissal is harsh, rude and unfair. Casual workers has right to challenge the unfair dismissal if they are covered under employment agreement or any modern award. Casual employees who has been employed by the organization on regular and continuous basis has right to bring claim against the unfair dismissal. It must be noted that if casual employee wants to claim against unfair dismissal then casual employee must be employed for the period of 6 months and that organization must have more than 15 employees or in case of small business at least for the period of 12 months. We can understand this with the help of case law that is Williams v MacMahon Mining Services Pty Ltd [2010] FCA 1321. In this case, court held that any type of work choice did not contain definition of casual but this word is attracted by the common law or irregular engagement of employee at workplace. This case law focus on the meaning of regular and systematic employment requirements under the fair work act, and it also sates the further factors to determine regular and systematic work. Court also stated that if working hours of an employee are small and the working days are irregular then court required further proof to decide whether person is casual employee or regular employee. Therefore, if employee has proof of more working hours and regular employment in the organization then he can be considered as regular employee, and if employee has proof that his casual work hours are more than full time work hours because of work load then he can used it as proof that there is regular and systematic work. So we can conclude that casual employees have right to challenge the unfair dismissal of employee (Find law, n.d.). In the present case, Mary works for small working hours and her working days are not regular which shows that there is no regular and systematic working. Therefore, Mary is an casual employee of the restaurant. Whether Notting Hill Business Pty Ltd is liable for the overpayment made by Tom, and also explains the position of Notting Hill Business Pty Ltd in this case? Many companies hire people through third party and it becomes trend now. Companies hire from third parties and saving their time and money that spend in recruiting process. Companies which act as a third party charge extra amount from the employer for the continues flow of workers. Third party hiring is a good and successful concept and there is no harm in it because employees get project in different company when first company project is over. Third parties employers are those agencies, organizations or individuals which recruit candidates for temporary or permanent employment opportunities but not for their own need. Third party employer includes those agencies which recruit people either for profit or for not for profit, and it also includes those agencies also which provide information of people to employers for the purpose of recruitment (APESMA, n.d.). In number of cases agencies, organizations providing staffing services, outsourcing contractors and other leasing firms will be treated as employers. However, these organizations recruit people for the other organizations then third-party professional conduct principles shall apply on these organizations. Vicarious liability: such organizations which provide such facility are the ultimate employer of the employee. Therefore, organizations are liable for the acts of their employees. Notting Hill Business Pty Ltd recruit experienced people for working in their office and also work in any other office at shorter notice. Employees who work in Notting Hill Business Pty Ltd can do anything in the office such as general and pay roll duties, working on reception and administration work. For providing these services Notting Hill Business Pty Ltd charges as per hour rate from the organizations that avail these services. When they go in other organization then they have to follow the instructions of those organizations in which they are recruiting. Every worker who goes out to other businesses has to dress professionally, be respectful and act properly. Any problems or issues have to be reported back to Notting Hill Business Pty Ltd. Tom who is working with Notting Hill Business Pty Ltd goes in another business organization. Tom is an expert in calculating an employees pay. He goes for a period of two days and he is told that he has to work under the direction of the company Accountant. Later Tom over pay to some employees and employees withdraw their money after it has been paid into the bank. One of the employees who have been overpaid disappears. In the present case, Notting Hill Business Pty Ltd is the actual employer off the Tom and they are liable for the act of Ton because any organizations which provide such facility are the ultimate employer of the employee. Therefore, organizations are liable for the acts of their employees. It was also held that agencies, organizations providing staffing services, outsourcing contractors and other leasing firms will be treated as employers. However, these organizations recruit people for the other organizations then third-party professional conduct principles shall apply on these organizations. Notting Hill Business Pty Ltd is vicarious liability for the act of Tom because they are ultimate employer of the Tom but In this Tom has to follow the instructions of the company in which he get appointment which means that Notting Hill Business Pty Ltd is not liable for the acts of Tom. Notting Hill Business Pty Ltd is the ultimate employer of the Tom but he is not liable for the act of Tom. References: Goldsberry, C. R. Differences between Employees and Independent Contractor. Retrieved on 2th December 2016 from: https://www.mdc.edu/hr/Operations/AFS/DifferencesBWIndepContAndEmployees.pdf. Athanasiou, A. (2011). Contractor or Employee? - The High Court Decision in Hollis v Vabu. Retrieved on 2th December 2016 from:https://www.tved.net.au/index.cfm?SimpleDisplay=PaperDisplay.cfmPaperDisplay=https://www.tved.net.au/PublicPapers/October_2001,_Accountants_Education_Channel___Tax,_Contractor_or_Employee____The_High_Court_Decision_in_Hollis_v_Vabu.html. Apesma. Contracting through an agency. Retrieved on 2th December 2016 from: https://www.professionalsaustralia.org.au/contractors-consultants/wp-content/uploads/sites/42/2015/01/Guide-to-Contracting-through-an-Agency-v2.pdf. Legal vision, (2014). What is a casual employee. Retrieved on 2th December 2016 from:https://legalvision.com.au/casual-employee/. Fair Work Ombudsman. Casual, part-time full-time. Retrieved on 2th December 2016 from:https://www.fairwork.gov.au/employee-entitlements/types-of-employees/casual-part-time-and-full-time. Business Dictionary. duties of employees. Retrieved on 2th December 2016 from: https://www.businessdictionary.com/definition/duties-of-employees.html. OHS. Duties of Employers. Retrieved on 2th December 2016 from: https://www.ohsrep.org.au/law-rights/ohs-legislation/the-ohs-act/duties-of-employers. Nidirect. industrial action. Retrieved on 2th December 2016 from: https://www.nidirect.gov.uk/articles/industrial-action. Fair Work Ombudsman. The role of unions. Retrieved on 2th December 2016 from: https://www.fairwork.gov.au/employee-entitlements/industrial-action-and-union-membership/the-role-of-unions. USF. Third Party Employers Policy. Retrieved on 2th December 2016 from: https://www.usf.edu/career-services/employers/third-party-employers-policy.aspx. Fair Work Act 2009 - Sec 106 Queensland Parliament. Queensland Parliamentary Library. Retrieved on 2th December 2016 from: https://www.parliament.qld.gov.au/documents/explore/ResearchPublications/ResearchBriefs/2001/2001032.pdf. Fair Work Ombudsman. Casual employees. Retrieved on 2th December 2016 from: https://www.fairwork.gov.au/employee-entitlements/types-of-employees/casual-part-time-and-full-time/casual-employees. Williams v MacMahon Mining Services Pty Ltd [2010] FCA 1321. Find Law. Casual Employees and Unfair Dismissal Laws. Retrieved on 2th December 2016 from: https://www.findlaw.com.au/articles/4317/casual-employees-and-unfair-dismissal-laws.aspx.